As the main vocalist of Monsta X, Yoo Kihyun should be used to turning heads by now. In the seven-and-a-half years since the band's debut, he's made a name for himself for his vocal prowess, hitting notes that have made his members scream and elicited similar reactions of shock and surprise from other K-pop idols. On this Zoom call, however, opening a window to a prematurely wintry Seoul, he's creating a different type of impact.
Kihyun is dressed in an inky leather jacket with a slim black sweater peeking through and dark jeans that taper off to reveal chunky boots. Dark hair fans his temples, with silver glinting off his earlobes. There's a palpable energy simmering under this suave 'fit and 'do. Past the impeccable façade, the star has much to say and is charming in both Korean and English, languages that he shuffles between. Seven months after the debut of his solo record Voyager, the 28-year-old is promoting his newly-released sophomore album, Youth, a masterful five-track EP that demonstrates his vocal dexterity and further explores his genre-bending penchant for rock.
Kihyun's solo work is in a completely different direction from the high-octane stylings of Monsta X, but he feels right at home in newer territory. And we're not just referring to music. Through his time in the public eye, we've seen Kihyun in every perceivable hair color, from almost neon orange to candyfloss pink, to moodier blue and purple. As far as concepts go, Monsta X have done it all, from sweet (the MX version of sweet, that is), to sexy, to street, to sophisticated. They're known for their unique style that defies definition, whether it's pearls one day or harnesses the next.
Carving out individual space from such a thorough oeuvre of styles could have been understandably difficult for Kihyun. Yet, here he is, with a body of work that feels authentically personal. Kihyun's clear vision and artistry manifest themselves in the aesthetic built around the release of an album, from moodboard to wardrobe. It is an entirely different palette from Voyager's marine-tinged, besuited traveler concept.
Several sets of photos and videos were released in the lead-up to the drop, weaving montages steeped in nostalgia. Kihyun seems to be addressing his younger self. He's seen wearing hoodies and Timberland boots as he hangs out in a playground, comfortably chic in oversized pastel shirt-and-short sets while leafing through books, and lounging in sleeveless sweater vests at home surrounded by vintage paraphernalia. The music video for the title track is a visual treat that has him contemplating this sepia-toned past in outfits that range from distressed sweaters to wildly colorful co-ords. But if that was Kihyun then, who is Kihyun now?