The story of the Academy Awards starts with Louis B. Mayer’s beach house. In 1926, Mayer was working as West Coast chief for the film studio Metro-Goldwyn-Mayer, a position vested with extreme wealth and power. As film critic and historian David Thompson wrote in Vanity Fair, Mayer wanted to build his family a relaxing getaway, and to do so quickly. Conventional laborers would be too slow, he thought, so he decided to use studio construction workers, who he knew could work fast.
Previously, theater stagehands who migrated to Hollywood in the early film industry belonged to the theatrical union, the International Alliance of Theatrical Stage Employees (IATSE). By 1925, IATSE was attempting to organize technical workers in earnest. For Mayer, this meant concerns about the price of studio labor going up.
The organizing of technical workers resulted in the Studio Basic Agreement. The agreement, signed on November 29, 1926, wasn’t a formal labor contract, but rather a serious promise allowing union representatives to meet with select producers to hash out grievances and labor disputes. It was approved by nine major production corporations along with five unions. Today, IATSE remains a major union for Hollywood crew members.
But ultimately, according to Thompson’s reporting, Mayer got what he wanted. By using a few studio laborers and relying on cheap, outsourced labor, he quickly completed his beach house. Still, news of labor organizing left him concerned about what might happen if the “talent” — actors, directors, and writers — started to unionize.
At the time, Hollywood was run by the studio system, in which a few studios controlled everything from film production to distribution. Actors signed contracts with a particular studio, which gave them significantly less creative control than they have today. Studios were just beginning to understand how actors could be used to generate publicity and promote films. In other words, without control of their talent, studios had a lot to lose.
Mayer founded the Academy of Motion Picture Arts and Sciences (AMPAS) in 1927. AMPAS was initially designed to seem like an advocate for employees, effectively trying to replace the need for a union. However, membership in the organization was by invite only, and its loyalties clearly rested with management. Peter Decherney, a professor of cinema studies and author of Hollywood and the Cultural Elite tells Teen Vogue, “The Academy promised to be this industry-wide body that could help set standards. It never worked that way. It was often dismissed as the studio-heads' union.”
The desire for industry control also inspired the creation of the Academy Awards in 1929. After a number of scandals, the awards offered an opportunity to generate positive publicity. Mayer is even quoted in one of his biographies specifically identifying the awards as a means for creative control. He said if he gave filmmakers “cups and awards, they'd kill themselves to produce what I wanted."
Decherney argues the awards were designed so talent would think of themselves as artists rather than laborers, thereby driving a wedge between them and technical, union workers. “Giving people awards shows that what they do is creative rather than labor,” Decherney explains. “Also, it awards a few individuals rather than thinking about the much larger community of actors and writers. Most don't get awards or even get invited to the ceremony.”