In 2019, Tomorrow X Together (TXT) captivated audiences by unveiling the concept trailer for The Dream Chapter: Magic. The mesmerizing video served as the introduction for their first official comeback. It showed the then-rookies executing gravity-defying choreography against an ever-changing backdrop, playing with perspective and illusion with only the help of a projector. The blank canvas was an instant hit among their dedicated fandom, known as MOAs, and the general public and foretold just how artistic TXT's journey would be. Four years later, the South Korean quintet revived the format with the concept trailer for their fifth EP, The Name Chapter: Temptation.
Two months before Temptation's official release on January 27, 2023, the trailer for the quintet's new chapter premiered on HYBE's YouTube channel, transporting viewers back in time with immediate callbacks to their beginning. Except this concept is different, and TXT are all grown up.
"We really thought about how we could [best] express the theme of temptation in our concept trailer visually, and I think it [naturally] came out similarly to Magic during the process, with the projection mapping and everything," Taehyun, who does much of the talking for the group, tells Teen Vogue over Zoom from Seoul two weeks before the album's release. "Many people like our concept trailers, like in Magic and Freeze, because we add some really cool elements to them [so we think long and hard about them]."
Though similar visually, a thin line separates Magic and Temptation thematically. If Magic was an ode to innocence, Temptation is an ode to its loss. These two sides of the same coin kickstart a new chapter in TXT's ever-expanding book, the third after Dream and Chaos following brief pitstops for Minisode 1: Blue Hour and Minisode 2: Thursday's Child. "Story-wise, The Name Chapter is about a phase where you solidify your identity and your name as you grow into adulthood," Taehyun explains, noting the overlap. “We try to express that temptation where you just want to settle for now and don't want to grow up anymore.”